106 Mason Street, Onalaska WI 54650 |(608)519-5757

Store Hours | Mon: 10-7 | Tues: 10-5:30 | Wed: 10-7 | Thurs: 10-5:30 | Fri: 10-5:30 | Sat: 9-4 | Sun: 11-3

We will be closed

Sunday, May 28th


Monday, May 29th

in observace of Memorial Day

Cool Weather Tops Now 75% Off!

Perfect to use right now!

Get the deals white they last. Limited to in-stock items only.

Multisport (running, snoweshoeing, cross country skiing) clothing; it’s not just bike apparal!

Get Your Bike Tuned-Up Now!

  • Don’t wait for Spring!
  • Fast service turnaround
  • We service any make and model
  • Call for an appointment today or simply drop your bike off-ANY day of the week!

Product of the Month: New Giant and Giro Adult Helmts


Giant Compel Helmet

Universal Adult Fit in 2 Colors

  • Helmets are essential to keeping your brain safe in the case of an accident.
  • Helmets should be replaced every 5-7 years, or after an impact situation.
  • We carry a range of sizes from infant to adult.
  • We are happy to assist you in choosing the correct helmet to suit your needs, and be sure that it is properly fit.

Giro Cinder MIPS Helmet

Small, Medium, and Large sizes in 2 Colors

Giant Luta Helmet

Women’s Medium/Large Fit in 2 Colors

This is just a sample the helmets we have; please come check out the entire selection of additional models & styles.