New Bike Benefits

There are many options to consider when buying a new bike. The staff at River Trail Cycles is confident that we have the bike that is right for you. No one else in the area can provide you with all of the benefits that RTC provides to their customers when purchasing a new bicycle:

One FREE Tune-Up (valued at $64.99) Per Year - For 2 Years



We want to help you keep your bike riding like the day you bought it! River Trail Cycles offers one free tune-up per year, for the first two years you own your bike. Offer good only on new bikes purchased at River Trail Cycles.


Bike Accessory Discount

Since we know you would be happier with a new bicycle that is fully accessorized, we offer a 10% discount on all regular priced accessories purchased at River Trail Cycles. As an added bonus, the discount is good for up to one year after the bicycle purchase. Offer good only on new bikes purchased at River Trail Cycles. Excludes Garmin products.

Free Accessory Installation


Accessories make riding more fun, therefore all bicycle accessories purchased with a new bike from River Trail Cycles will be installed free of charge! River Trail Cycles also offers this free installation of accessories for up to one-year after the purchase date of the bicycle.

30-Day Low Price Guarantee


River Trail Cycles guarantees you get the best price on your new bike purchase. If you find a lower price on the same bike within 30 days of purchased, we’ll give you a store credit for the difference. The bike must be in stock and from an Authorized Dealer within a 50-mile radius of Onalaska, WI.

Kids Bike Trade-Up Program

Has your child outgrown their bike much too quickly? Bring it in to River Trail Cycles and trade the old bike in for credit towards the purchase of a new bicycle. All trade-ins must be previously purchased from a bicycle store. Depending on the condition of the bike, BMX models may be excluded. The dollar value of the trade-in will be determined by RTC staff at the time of the trade-in.

Free Bicycle Adjustments for Two Years


Bikes that get ridden will occasionally need adjustments. To make things easy, RTC offers free adjustments during the first two years that you own your new bike. Offer good only on bikes purchased at River Trail Cycles. BMX bikes will only be covered if there is NO evidence that they have been worked on by the customer. Service performed at no charge will be to the discretion of the River Trail mechanic upon inspection of the bicycle.


Quality and Professional Bicycle Assembly

Every member of the River Trail Cycles’ mechanic staff has many years of service experience. Each bike is fully assembled and thoroughly checked for proper adjustments and safe operation before being placed onto the sales floor.

Extended Parts Warranty

Any new bike purchased from River Trail Cycles comes with a one-year factory warranty on parts and an additional one-year extended parts warranty through River Trail Cycles. This warranty covers defects on all parts excluding normal wear and tear on brake pads, tires, tubes, and saddles. All labor charges involving the replacement of the defective item are also waived. Offer good only on bikes purchased at River Trail Cycles.