“It’s true that Giant is the world’s largest producer of high-quality bikes, but we never forget where we came from. We started small. And we were founded on the idea that the best way to inspire passion for cycling is to create the best products, and make them accessible to all riders. That’s what we did back then. That’s what we do today.  When we talk about “Ride Life,” this is what we mean. Our products, our people, our passion. Our commitment to enhancing your cycling life. You can find us at our more than 12,000 retail stores around the world, or connect with us online from wherever you are. We are always accessible and never too far away.”

“We could go on and on about the role our brand played in the history of BMX/Freestyle.  Or about how Haro has become the trusted name in BMX for four decades spanning three generations.  Or how some of the finest riders around the world rode Haro and still do today.  We could but we won’t, you probably already know it.   But what you might not know is that while Haro is synonymous with BMX, we are not only a BMX company,  we are so much more.  Step inside.”

“The idea to start Reid came about in 2008 after I went to buy a bike to get some exercise and was shocked at the price I was quoted in a number of bike shops. This got me thinking about creating my own brand of bikes that were high quality, looked great and most importantly was great value, to get more people cycling. I figured if I was shocked at how expensive bikes are, there must be a lot of similar minded people out there that also wanted a better option.” James Reid, Founder.